Sony World Photography Awards

As one of the largest photographic events existing today, The Sony World Photography Awards (SWPA), reach far beyond an awards programme for the still image. The SWPA is a convergence of festival events, focused photographic agendas, exhibitions, awards schemes, student programmes and an industry-led gala evening ceremony which marks the pinnacle of the week-long event in April 2009.

The Sony World Photography Awards Gala and central exhibitions that support the awards’ nominees and honourees, occurs once a year in the prestigious Palais des Festivals in Cannes, France. The evening welcomes some of the most influential names in the photography industry, from press and media to gallerists, publishers, agents, critics, aficionados and the renowned artists themselves.

From fine art to applied photography in fashion, advertising and sport to humanistic and documentary photography of people, social, cultural and current affairs to the environmental image of landscape, wildlife and ecology, there are few subjects or genres left undiscovered. The celebration of the still image - its roots, conception, adaptation and continuous evolution - is a constant parallel, unifying all categories of the Sony World Photography Awards.

This impressive union of distinct photographic genres has spurred many of the industry’s elite to actively support the SWPA. A very select group of these heavyweights have been invited to form the World Photographic Academy. To date, close to 100 members from the photographic community belong to this academy, from leading international agencies, guilds, galleries, publishing houses, foundations, press and of course renowned photographers themselves, such as Elliott Erwitt, Tom Stoddart, Susan Meiselas, Stuart Franklin, Mary-Ellen Mark and many more.

Beyond the week-long celebration in Cannes, the Sony World Photography Awards continuously create ways in order to support and further promote its existing industry network, the newly discovered photographers and those studying the craft. These many year-long initiatives include the Student Programme, The Sony World Photography Awards Global Tour and the Online World Photography Awards Magazine, Galleries and Store.

Professional Competition

The Sony World Photography Awards are entirely international, welcoming professional photographers from across the globe to submit their photographs into a highly competitive awards programme.

As an entering professional photographer, you will be judged by the World Photographic Academy in the hopes of being recognized by leading industry figures and taking the stage in Cannes to receive one of the 12 prestigious category awards and, the most coveted prize, L’iris d’Or, given to The Sony World Photography Awards Photographer of the Year, with the recipient taking, amongst other things, prize money of $25,000.

Submitting your images: There are 12 categories in the professional programme, spread across 3 main photographic genres; to view the categories please click on the link to the left. Each photographer may submit up to a total of 10 images into a single professional category. Professionals will be judged on a body of images representing a photographic series or story. Professional photographers may enter bodies of work in more than one category.

The Judging Process: Your images will go through critical rounds of selections by the official 2010 Judging Committee, comprising selected World Photographic Academy members.

A shortlist of 7 photographers in each of the 12 categories will be selected and announced in February 2010.

Of the 7 short-listed photographers in each category, three finalists will then be selected and named as either the first, second or third place winners of each category given. The announcement of the 36 total winners will be made in March 2010.

For the final stage of judging, one single photographer will be chosen by the Honorary Judging Committee from the 12 First Place category winners. This photographer will be announced and awarded in Cannes as the recipient of the 2010 L’iris d’or.

The awards: All 36 Category finalists, will be showcased as part of the official 2010 Finalists exhibitions in Cannes, published in the winner’s book and announced to the worldwide press as Sony World Photography Awards Category Finalists. These finalists will also be part of an annual SWPA Global Tour, have the opportunity to be represented and promoted by the World Photography Gallery, showcased on the SWPA website for all of 2010 and much more.

The first place winner of each category will be flown out to Cannes, receive 2 nights accommodation in a luxury hotel on the famous Croisette and receive VIP tickets to attend the evening gala awards ceremony, taking place on the 15th of April, 2010. The winner will also receive week-long passes to attend the World Photography Festival screenings, workshops, exhibitions, talks and other events taking place throughout the city of Cannes from the 13th – 18th of April 2010.

Professional Categories

There are 12 professional categories across three distinct genres:

PHOTOJOURNALISM & DOCUMENTARY: CURRENT AFFAIRS; SPORT; CONTEMPORARY ISSUES; ARTS & ENTERTAINMENT

COMMERCIAL: ADVERTISING; FASHION; MUSIC

FINE ART: PORTRAITURE; CONCEPTUAL & CONSTRUCTED; NATURAL HISTORY; LANDSCAPE; ARCHITECTURE

Professional Prizes

Winner of “L’iris d’Or” - Best overall photograph will receive:
Recipient of the title “Sony World Photography Awards Photographer of The Year”
$25,000
Entry into the “World Photographic Academy”
Exhibition showcase of winning image and 25 picture portfolio at the 2011 Sony World Photography Awards
Winning image will be exhibited on the Sony World Photography Awards’ website and promoted to creatives worldwide
Flights to Cannes, and 2 nights accommodation in a hotel on the famous Croisette and receive VIP tickets to attend the evening gala awards ceremony, taking place on the 15th of April, 2010
Sony Gift

Winners of each individual category will receive:
Recipient of the title “Sony World Photography Awards category name Photographer of The Year”
Flights to Cannes, and 2 nights accommodation in a hotel on the famous Croisette and receive VIP tickets to attend the evening gala awards ceremony, taking place on the 15th of April, 2010
Winning image will be exhibited on the Sony World Photography Awards’website and promoted to creatives
Sony Gift

Amateur Competition

The Sony World Photography Awards are entirely international, welcoming people from across the globe to submit their photographs into an exciting amateur competition, which is run alongside the Professional Awards.

As an amateur photographer, you also have the opportunity to be judged by the World Photographic Academy in the hopes of taking the stage in Cannes to receive one of the most sought after prizes in the competition: The Sony World Photography Awards Amateur Photographer of the Year.

Submitting your images: Each photographer may submit up to a total of 3 photographs into the competition for free. The 3 photographs can be submitted into any one amateur category or spread across two - three different categories; to view the categories please click on the link to the left.

The Judging Process: Your images will go through various pre-selection rounds by our officially selected 2010 Pre-Selection Committee, iStock - iStockphoto LP is the world’s leading royalty-free stock destination. Browse more than 4 million photos, vector illustrations, video footage and Flash files. iStock pioneered the micropayment photography business model in 2001, selling images starting at $1.

If your image is selected to go into the top 400, you will then be judged by the 2010 Judging Committee, comprising selected World Photographic Academy members.

A shortlist of top ten amateur photographers per category will be announced in February 2010.

The 8 Category Winners, will be showcased as part of the official 2010 Finalists exhibitions in Cannes, be published in the winner’s book and be announced to the worldwide press as Sony World Photography Awards Category Winners in March, 2010. These winners will also have the opportunity to be part of an annual SWPA Global Tour and showcased on the SWPA website for all of 2010.

One grand prize winner will be selected from the 8 category winners by the 2010 Judging Committee and be awarded The Sony World Photography Awards Amateur Photographer of the Year.

The overall winner and a guest will be flown to Cannes, receive two nights’ accommodation in a luxury hotel on the famous Croisette, receive VIP tickets to attend the evening gala awards ceremony on the 15th of April, 2010, and collect their prize of $5,000 and a Sony gift. The winner will also receive week-long passes to attend the World Photography Festival screenings, workshops, exhibitions, talks and other events taking place throughout the city of Cannes from the 13th – 18th of April.

Amateur Categories

Architecture
Conceptual & Constructed
Documentary
Fashion
Landscape
Music
Natural History
Portraiture
Sport
Campaign Award

Amateur Prizes

Winner of the Best overall photograph will receive:
Recipient of the title “Sony World Photography Awards Amateur Photographer of The Year”
$5,000
Winning image will be exhibited on the Sony World Photography Awards’ website and promoted to creatives worldwide
to Cannes, and 2 nights accommodation in a hotel on the famous Croisette and receive VIP tickets to attend the evening gala awards ceremony, taking place on the 15th of April, 2010
Sony Gift

Winners of each individual category will receive:
Recipient of the title “Sony World Photography Awards Amateur category name Photographer of The Year”
Exhibited in the Winner’s Exhibition and published in the Winner’s Book
Winning image will be exhibited on the Sony World Photography Awards’website and promoted to creatives
Sony Gift